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Truly connected partnerships created and grown at Security Essen 2018


Another successful exhibition is under the belt for the AxxonSoft team, wrapping up an excellent Security Essen event, which was held in Germany between the 25th and 28th of September 2018. The dynamic AxxonSoft European team were extremely proud to be able to connect with clients in so many different languages, demonstrating the company’s commitment to global market domination by engaging and supporting clients and partners all around the world in their local language.

Colleen Glaeser “As a global organisation, it is important for clients to be aware of the fact that we are on the ground, in their local market, in tune with the market dynamics and challenges, and can support our partners in their native language,”

— says AxxonSoft Global Marketing Director, Colleen Glaeser.

Highlights from this exhibition included:

  • An innovative booth concept which saw both new and existing partners pleased with their Axxon experience at the exhibition. They enjoyed the comfortable setting, both practical and interactive in design, allowing for business negotiation and product demonstration in a centralised environment.
  • The multi-lingual approach was interesting to visitors, many of them just stopped by the booth, because they saw their country’s flag.
  • We showcased live demonstrations of AxxonSoft’s Face Recognition and Face Search technology on multiple cameras. This experiential approach was met with an overwhelming response, as people saw the powerful capabilities of our innovative software.
  • Together with our partners, we were able to demonstrate that AI analytics are the next step in video management software, as they start to unearth the possibilities of specifically tailored solutions for different customers.
  • AxxonSoft’s valuable solutions such as MomentQuest and TimeCompressor continued to surprise new customers and present more and more advantages for all our partners.
  • Special integrations and solutions with Noder, VIT and Green IT diversified our portfolio and showcased additional possibilities for our customers. Hikvision helped us introduce the power of body cameras and our software working together, which can make your security more mobile than ever.
  • Working with technology partners such as: Promise, ABUS, Dahua, Uniview and Western Digital helped us reach potential customers outside of our booth and showcase the multiple possibilities based on strong integrations.

Kostyantyn Steblovskyy “Each exhibition for us is a unique event and this time around we tried to do something special with our partners and clients in mind. The concept of the stand design comes from one of the core values of our business, which is the customer experience. The presentation areas express the main idea of how we care for each of our clients and provide a specialised and comfortable support during each step,”

— says Kostyantyn Steblovskyy, Business Development Manager for AxxonSoft Germany.

Yury Akhmetov “It was a successful show for us, as we had a good chance to catch up with our colleagues from all around the world, with our technological and business partners. Hopefully the new contacts that we have made at Essen show will bring more success stories to AxxonSoft,”

— noted Yury Akhmetov, Business Development Director for AxxonSoft EMEA.

“AxxonSoft’s ethos is based on customer-centricity. The fact that we were able to engage with customers and partners in their native language is testament that we conduct business in accordance with our global ethos. With a global footprint in 32 regions, and a strong presence across Europe, it is important for our team to interact and conduct businesses on a personal level, no matter which language our clients speak or which part of the world they are from. We can always assist our valued clientele. Thank you for everyone who made this year’s exhibition, a tremendous success,”

— concluded Glaeser.

Keep up-to-date with Axxon’s latest news. We’re also looking forward to exhibiting at Security China 2018. If you’re in Beijing, visit us at Booth E1101 between 23 and 26 October.